Page 6 - 7 Steps Relationships - Janice Porter new2
P. 6
Stay Connected
Whether by phone, email, text or even snail mail –
systematically reach out and let your clients know you
are here to help – don’t let too much time go by – or
they won’t remember you and will move on.
I always share this story because it's such a great
example of why we need to stay connected:
I have a friend who sold 3 houses in 15 years – and each
time he used a different realtor. Can you guess why?
Not one of the realtors stayed in touch. Why would
my friend have felt any loyalty to someone who
didn’t stay connected?
It’s also important when staying connected that you
follow the 80/20 rule – 80% of the time educate them,
show you care, offer something of value, and 20% of the
time you can ask for a referral or a favor.