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Dynamic Personalized Interactive Video
Personalized Videos Speak Directly To Your Recipient
Personalized videos speak to your recipient giving them a visual feel to what you want to convey. So you are remembered, and it becomes easy to develop relationships once you have grabbed their attention. Besides, it helps with conversions in open rates and click-through rates. Therefore, by sending personalized videos, you are focusing on your recipient by giving them individual attention.
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Engagement – Engaging customers with hyper-personalized campaigns that customize their experience with your brand or organization. According to recent findings by the Epsilon Group, 80% of consumers are more likely to purchase when the brand offers a personalized experience. In this qualitative study, one of the respondents reported hyper-personalized campaigns drove 3-4x more engagement with the brand. A B2B respondent reported that full-funnel personalization had doubled its webinar and event registrations. The key here lies in collecting and analyzing consumer data at every turn and investing the time and effort to understand the key trends.
Relevance – This is the ingredient that B2B and B2C marketers need to borrow from Netflix and Amazon – it requires truly getting the right message to the right person at the right time, all the time. Many have spoken about this in the past, but we finally have the tools and knowledge available to do it properly, by using richer behavioral data and intent data to create messaging that hits each individual’s personal needs and pain points.
Trust – If the first two ingredients are added correctly, the third will naturally follow – trust. With so much competition in the online space, customers will choose the one they trust the most – which is why reviews are now so important in every aspect of our process. Besides customer reviews, good educational content is a prerequisite – companies need to invest in an education team that puts out how-to’s, instructional, and thought-leadership content, especially in video form. This type of content needs to be delivered to the customer based on their specific needs, intent, and funnel stage.
